BLACKSTRANDS

Lets Talk Business: The Ethnic Haircare Market

ORS (Organic Root Stimulator) Hair Relaxer. ORS is one of the leading relaxer lines for 2008.

ORS (Organic Root Stimulator) Hair Relaxer. ORS is one of the leading relaxer lines for 2008.

To put it simply, the ethnic beauty market is a cash cow.
Market Research company Packaged Facts released a 2008 tally of the market’s standing.

In 2008 alone, ethnic haircare sales are expected to hit $1.4 billion. Since ethnic-specific haircare products are overwhelmingly targeted to African American consumers, it seems that the black dollar has accounted for much of the market’s success.

Can you guess what products are leading in sales?

1. RELAXERS

2. CONDITIONERS

3 . STYLING PRODUCTS

Still, while relaxers dominate sales in the market, it seems that this product segment has lost a bit of momentum over the past several years. Between 2003 -2007 relaxer sales have fallen nearly five share-points.

It seems a number of black women are depending more on their conditioners or styling products to give them their desired look, or they are simply going natural — and  leaving relaxers on the shelves altogether.

Beauty and Convience- Duane Reade in downtown Brooklyn - photographed by Danielle Walker

Beauty and Convenience- Duane Reade in downtown Brooklyn - photographed by Danielle Walker

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One Response

  1. Amina says:

    very interesting!!
    at some point BET featured on Meet the Faith by Dr. Ian Smith on the black haircare market and it was very eye opening :)

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