BLACKSTRANDS

Hair Aisles of Yesteryear

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What do you think will happen to the “ethnic hair aisle”? Will it die off or eventually evolve? And if it does evolve, will we have any real use for it?

I may look, but I usually don’t touch/buy anything from the aisle. I’m using scouring the natural product section in Target (where I still flip products over to read the ingredients list).

Clearly someone is still buying the products, and I don’t necessarily think there’s anything wrong with that – Do what works for you. But there is obviously an increase of women venturing off in search of products that cater to their hair type (curly, straight) or concerns (dry, damaged, oily, etc), rather than products “made for black folk.”

I’ve already seen a number of established “ethnic” hair brands catering more towards people who want natural products, whether the products are actually “natural” is another story, but do you think the ethnic aisle is a mainstay or a once-upon-a-time marketing ploy in the making?

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