Makeup and mags.
The industries are forever mingling, so it’s only fitting when those clever publishing and retail execs pull together to expand their relationships (i.e. sales).
What am I referring to, exactly?
Apparently, you’ll be able to get some affirmation on your latest beauty purchase, when shopping in Ulta. And we aren’t talking about the lady standing next to you on the shampoo aisle – more like Vogue.
Condé Nast and Ulta are teaming up for the publishing company to sell subscriptions and single copies of Allure and Glamour, according to a report from AdWeek. Eventually, the deal could expand to include other publications under Condé Nast, like Vogue and Vanity Fair.
Prior to the deal, Ulta sold InStyle, a Time Inc. pub, in its stores.
Would you prefer to scour through magazines while beauty shopping at Ulta? Or are you content doing that at your local pharmacy?